The Evari team are dedicated to challenging and reshaping the e-bike paradigm. All aspects, whether it pertains to ride quality, aesthetics, stance, or functionality, are rigorously examined for opportunities to innovate and refine.
Evari isn't just a machine to its owners, but a fully engaging riding experience. Each bike represents a commitment to innovative design, engineering integrity, and the rider’s needs.
Founded in 2018 by Craig McDonald, Evari is a reflection of Craig's diverse experiences and lifelong passions. Having lived in the Far East, Australia, and Los Angeles, Craig brings a unique perspective to his work, shaped by the cultures and environments of these regions. His dedication to the world of two wheels, from BMX and motocross racing to mountain biking, along with a keen interest in aviation, fuels the innovation and design philosophy behind Evari. This blend of influences, from the urban landscapes of major cities to the rugged terrains of outdoor biking and the intricacies of flight, is woven into the fabric of Evari, crafting products or services that resonate with enthusiasts who share a similar passion for motion, mechanics, and the freedom of exploration.
His career took a turn in London where he set up a CG and visual effects studio, contributing to projects including the opening ceremonies of the 2012 London Olympics, and creating CG car launches for elite brands like Honda F1, The Blue-Flame for Goodyear, Ford and Jaguar Land Rover. Observing the emergent potential in the e-bike industry, Craig’s sketches gradually formulated into what became Evari in 2018.
Evari won the Start-Up Award at the Eurobike Awards 2021, with its 856 bike receiving acclaim for having 'disruptive innovation and engineering at its core'.
One judge said the Evari bikes 'evoke a feeling like driving a Porsche'
That affirmation validated Evari’s efforts, reflecting the integration of motorsports heritage to create a unique riding sensation.
Founded by Julia and Craig McDonald, Evari is grounded in the principle that strategic design and technological innovation can carve a path towards a healthier environment. As the Evari family expands with its Dutch investment team, Evari casts its gaze forward into the thrilling future of personal mobility, contemplating its significant impact on the days to come.
Evari remain committed to innovating within this realm, ensuring its strategies and designs perpetually evolve in tandem with the dynamic landscape of personal transportation.
